Marketing a organizace cyklokrosového závodu

Abstract

The aim of the bachelor thesis is analysis of marketing and organization of the cyclo-cross race. In the first part the thesis is focused on explanation of theoretic terms, mainly marketing and management in sport. Next part describes and analysis several tasks which are important for preparation and realisation cyclocross race. In this part are used methods like question-form, interview, SWOT analysis. Next part of the bacheler thesis contains proposals and recommendation to the coming race.