Optimalizace webové stránky vysoké školy pro vyhledávače

Abstract

The topic of these thesis is search engine optimization. The aim of the thesis was to conduct SEO analysis of website drzimetimisto.cz and to propose possible changes that could lead to an improvement of the website's location in the organic search result or increase its traffic. The Keyword analysis, Traffic analysis and Content analysis were used for the research. The data was obtained through Keyword Planners Adwords and Sklik, observation method, content audit and Google Analytics. Results of analysis exposed specific shortcoming in the meta titles of each website, in longer texts and contact data website, there were the meta descriptions missing and several imperfections also appeared in internal links. The specific recommendation which should lead to an improvement of the current situation of drzimetimisto.cz has been proposed in the end ot these thesis.