Analýza marketingové komunikace aquaparku

Abstract

The topic of this diploma thesis is the analysis of the marketing communication of the water park. The thesis goal is not only to analyse current situation of marketing communication of water park called Centrum zdraví Bohuňovice, but based on results of marketing research also to design improvements to future communication activites. In the theoretical part, the characteristics of chosen water park and its marketing environment is stated, following theoretical frame of marketing communication together with detailed description of communication mix and especially current trends. In this part/at the end of this part, is also defined the methodology of marketing research. In the practical part, there are analysed results of the research followed by recommendations for future marketing communication which should lead to improve competitiveness of the water park.