Analýza marketingového mixu autosalonu

Abstract

The subject of thesis is a Marketing Mix Analysis of the Car Show. To identify all the necessary data were used information from the company, but also the marketing research in the form of individual depth interview. The total number of respondents were 10. The objective of this work was to determine the current status of the marketing mix of the Car Show, but also why respondents visited a company but buying a car carried out the competition. Based on the information I made suggestions and recommendations which are used to improve current marketing mix of the Car Show. It was necessary to recommend proposals for most of the elements of the marketing mix except for the product and the price which company can´t affect. One of the most important points was designing marketing communication to company got into the attention of customers.