Analýza webové prezentace společnosti na potravinářském trhu

Abstract

Diploma work targets the web presentation analysis of company on the food market. The analysis is about the implements of the internet communication mix. Preferred is the research of the web pages of the company, which were bring up to date and the company doesn’t know opinions of the customers on it. The theoretical part contains information about marketing communication, its implements, new trends in this area and about utilization of marketing communication on the internet. The extension and quality of used communication implements was detected by primary and secondary data processing. Interviewing research helped to recognize the minds of the consumers on the web pages of the company. Both parts of marketing research extend the details for working out the concept for better improving web presentation of the company.