Malý a střední podnik

Abstract

This bachelor thesis focuses on small and middle-sized business. The aim of my bachelor thesis was to find out contemporary standing of the selected company called Restaurant – Guesthouse Ondráš in the concrete market, and to assess the suitability of planned investment into extension of offer of service. The first part is theoretical. The criteria used to define small and medium-sized enterprise are described here, further its meaning, advantages and disdvantages. This is followed by a description of the environmental assessment, SWOT analysis and Porter competitive analysis. In the second part I focuse on concrete company characteristics, its history, specifics, equipment, competition and customers. On the basis of the environmental analysis the SWOT analysis and Porter competitive analysis are carried out. The last part gives suggestions and recommendations that focus especially on potential productivity increase and contingent risks.