Analýza marketingové komunikace kulturního zařízení
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Haburová, Ivona
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The topic of this master thesis is „Marketing communication analysis of cultural facility“. The goal of this thesis was to design marketing communication activities based on the performed analysis. In term of the marketing research, on-line survey was used. Chi-squere test, T-test and nonparametric correlation were used in analyses. Based on the research results, the proposals and recommendations were specified.
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Import 05/08/2014
Subject(s)
Marketing communication, advertisement, public relations, direct marketing, sales promotions, websites, social networks, analysis, on-line survey