Zhodnocení konkurenceschopnosti podniku

Abstract

This thesis deals with the evaluation of the competitiveness of the chosen company. The work was applied to the company VN-Ú Ltd., whose core business is metal working. The aim of this thesis is to evaluate the competitiveness chosen on the basis of selected methods used to evaluate and propose appropriate measures to increase it. The work is divided into three parts. The first chapter is devoted to theoretical and methodological knowledge competitiveness and described the methods used to assess the competitiveness of enterprises. In the practical part the company is introduced and practically applied to the selected method. The final chapter provides suggestions and recommendations.