Model strategického řízení pro deník Právo

Abstract

This thesis dealt with development of strategic analysis of the Hospodářské noviny and proposition of a business model for strategic direction.

In the first chapter of this thesis was specified history and present of Hospodářské noviny, its activities and other information that formed the basis for following chapter. Which included external and internal strategic analysis. The last chapter of this thesis provided a theoretical basis and has also analyzed the theory of strategic management and model for strategic direction. The content of the last chapter was the strategy formulation, which included shared values, mission, vision and objectives for Hospodářské noviny. At the same time it is described the implementation of strategy and individual strategic operations.