Posouzení konkurenceschopnosti výrobního podniku

Abstract

The work is entitled "Assessment of the Competitiveness of the Company", which is also the main objective of the thesis. The second aim of the thesis is to assess the financial health of the company, because the economic stability and competitiveness are closely related. In the introduction to the thesis is also set the hypothesis, which is oriented on competitive advantage of quality and price. The advantages can help to ensure lead and good position against the competition. For the analysis of the current situation are applied method using financial and non-financial indicators. Most of the work is influenced by the Porter´s concept of competitiveness. Financial analysis, bankruptcy and prosperous model and SWOT analysis are applied in the practical part. The exploration of the preferences of customers was alsou executed. Then a scoring map of the competitive advantages was compiled on exploration´s basis. At the conclusion of the thesis is proved that the company has a competitive advantage in the form of the production quality. Moreover the resulting values of the bankruptcy and prosperous model not point at any financial risk. The evaluation of the partial aim of the thesis and the hypothesis is confirmed that the company is competitive. Most of the propřed recommendations are directed to maintain excellent quality and further reduction poor quality. However the modernisation of the Web pages is the most important for the company nowadays. The company can address a great range of customers through them.