Návrh firemní identity společnosti

Abstract

Corporate Identity is a form of presentation of the entity to the outside environment and some internal regulation that the entity has chosen to follow. This diploma thesis deals with the design of Corporate identity. Specifically in this diploma thesis will be make the Corporate identity of a newly created product in the field of Information Technology, which should be the only one of its kind. Theoretical part includes introduction to corporate identity, what it is, what it contains, what it is used for and what its elements consist of. Theoretical part also explains the professional terminology and methodology. Practical part deals with the introduction of an innovative product and with design of Corporate identity from beginning, including initial research, product name selection, logo creation, website design or product design, and all important elements of corporate identity. Goal of this diploa thesis is a unique design of Corporate identity of a unique product in the IT market.