Innovation in the Czech Beer Industry
Loading...
Downloads
1
Date issued
Authors
Lančová, Veronika
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
The aim of this dissertation is to discuss recent innovation in the Czech Beer Market, specifically the radler innovation. The main aim of the research is to explore the reasons that led Czech brewing companies to start to produce radlers. Another aim of this work is to research the innovation diffusion.
Description
Import 21/10/2013
Subject(s)
innovation, diffusion, czech beer market, radler