Hodnocení merchandisingových aktivit prodejny
Loading...
Files
Downloads
9
Date issued
Authors
Kunešová, Lucie
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
The diploma thesis is the evaluation of retail merchandising activities. My goal is to determine merchandising activities of PROFIMED stores, their evaluation, the draft of possible changes to the presentation of merchandise in the store and the impact of changes in customer behavior. At the same time to evaluate how the company is trying attract attention to the customer directly in the shop .
Description
Import 04/07/2011
Subject(s)
merchandising, store, product presentation, customer, display shelf, display cabinets