Analýza vnímání sportovních značek

Abstract

This final thesis presents the analysis of perception of the sport brands on the Slovak and Czech market. The aim of the thesis is to identify consumers perception of the sport brands and their attributes such as brand name, slogan and logo, which are connected with chosen brands, specifically Nike, Adidas and Reebok. Practical part of the thesis deals with the results of the marketing research. This marketing research reflects online survey on the basis of which was created the analysis of perception of the sport brand.