Organizace a řízení vybraných e-shopů se sportovní výživou
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The aim of this bachelor's thesis is to examine the current marketing activities of the companies Extrifit and Nutrend and, based on the data obtained, to estimate suitable proposals and recommendations for improving their marketing strategies. Another goal of the work is to collect the opinions, attitudes and preferences of customers towards Extrifit and Nutrend.
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Dietary Supplements, Sports nutrition, Marketing mix, Marketing research, Extrifit, Nutrend.