Benchmarking jako nástroj marketingového řízení hutního podniku

Abstract

The purpose of this dissertation is benchmarking of wire rod in metalurgical company TŘINECKÉ ŽELEZÁRNY, a. s. – MORAVIA STEEL, a. s. (below TŽ-MS). Benchmarking is preceded by the analyse of current position TŽ-MS group on home´s, european´s and world´s wire rod market. Benchmarking of key parameters of wire rod in TŽ-MS group and their biggest european competitors is made consequently. The evaluation is mentioned in the chart. In conclusion of dissertation are introduced the suggestions and recommendations for TŽ-MS group, which could support the competitiveness and strengthen position of TŽ-MS group with wire rod market.