Analýza postojů spotřebitelů ke značce produktu výživy pro sportovce
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Authors
Krčmárik, Pavol
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This bachelor thesis analyzes the attitudes of consumers to the brand of nutrition products for athletes. Attitudes was established through marketing research through questionnaires. From the data obtained, an analysis was made of research results, and subsequently proposed recommendations.
Description
Import 30/10/2012
Subject(s)
analysis of attitudes
supplements
attitudes toward brands
satisfaction with product attributes
theory marks