Metody prodeje reklamních služeb v dopravním podniku Ostrava a.s.

Abstract

This bachelor thesis deals with methods of Dopravní podnik a. s. (transport undertaking) used for selling advertisement. The thesis is divided into two parts. In the first theoretical part we are acquainted with Dopravní podnik Ostrava a. s. Then one of its subsidiary activities – providing of advertisement service – is introduced. There are also some sorts of hoardings for rent mentioned as examples. The second practical part deals with the analysis of price list of Dopravní podnik Ostrava a. s.; and consequent comparison with a price list of another transport undertaking. It also includes an analysis of contracts concerning to advertisement services made in 2009. The aim of this thesis is recommendation for optimization of this commercial activity through analyses and comparisons of price lists and ways of sale.