Analýza konkurence zpravodajských internetových portálů

Abstract

This thesis „The Competion Analysis of Internet Portals“ is concerned with the competition on the internet market with news services. The aim of this thesis is to determine the position of the news server iDNES.cz on the czech internet market with the news services. The introduction of the thesis is focused on basic information about communication media, its development and its present position. The second part targets influences of the environment affecting the internet market and the characteristics of competitive news servers. The third theoretic part describes the competition analysis on the internet. It is especially concerned with the internet tools, news services and the competition analysis. In the fourth part concerning with the methodology of the research, there is a plan and a phase of research realisation and the fifth part is focused on the results´ analysis of the internet news portals. The last part of the research contains proposals and recomnendations for the internet portal iDNES.cz and the conclusion of the thesis.