Zhodnocení exportních aktivit firmy

Abstract

The subject of this thesis is to propose a new export market for the company Hansen Electric, spol. s r.o. The first part consists of chapters depicting the theoretical basis of work in the field of international marketing, market research situations and multi-criteria decision analysis. The practical part deals with the performance of the company and is already focused on the research market situation of potential markets. The new export market is found on the basis of multi-criteria decision analysis. In the last chapter there are formulated recommendations for potential export to the analyzed countries.