Zhodnocení vlivu dopravy a konkurence na cenu výrobku

Abstract

The thesis „Evaluation of transport´s and competition´s influences on the product´s price“ focuses on the impact of transports´ costs on the product´s price as well as how does the price of transport influence the final product´s price at the customer. The aim of this thesis is to determine an effect of the cost transport quantity on the final terrazzo tiles´price of the enterprise in comparison with it´s competitors operating in the same environment as our enterprise CIDEMAT Hranice,Ltd does. The analysis of the transport´s influence performs the year 2011 at two basic types of terrazzo tiles – TEREZA and MARGITA. The competition is analysed through benchmarking focused on logistics, Porter analysis and SWOT analysis too.