Seniorský cestovní ruch

Abstract

This bachelor thesis deals with senior tourism. Popularity of this segment is still rising. The main aim of this thesis is to analyze and evaluate the participation of seniors in tourism in the Czech Republic. The thesis is divided into two parts -theoretical and practical. The theoretical part deals with basic characteristics of tourism. The practical part is devoted to the senior tourism. In the main part of the thesis are analyzed demographical indicators of seniors tourism. The thesis continues with a survey. In a final part is situated appraisal of situation on the senior tourism market.