Aplikace vybraných KPI v obchodní společnosti

Abstract

Diploma thesis Application of Selected KPI in Business Company deals with key performance indicators and their use in the chosen business company. The theoretical part defines the basic concepts - key performance indicators, performance measures, balanced scorecard and controlling - their meaning and use. The practical part is focused on the analysis of the chosen business company and the introduction of key performance indicators into its activities.

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Subject(s)

Key performance indicators, balanced scorecard, controlling, performance measures, management, business company

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