Analýza marketingové činnosti pro rozvoj podnikání

Abstract

In thesis is processed an analysis of marketing activities to promote business development. Thanks to today's turbulent environment and Internet trends that is promoted in all business activities will be analyzed in detail especially internet marketing. The thesis is divided into two parts, theoretical and practical. In the theoretical part, there are explained the basic theoretical basis authors available and at the end of this section also is described the methodology that is used in the analytical section. In the analytical part is analyzed Internet marketing of the specific company and then are designed the steps to improve and streamline its current state. At the end of the analytical part, the proposals are evaluated in terms of both value cost-effectiveness, as well as the outcome of business development.