Analýza konkurence kadeřnictví

Abstract

The thesis was focused on the analysis of competition Hairdresser Šedá. Aim of the thesis was to analyze the competition the hairdresser and then to compare. The aim of this thesis was also present the suggestions and recommendations to the hairdresser according to the obtained results that would lead to the bigger competitiveness. In the first part of the thesis was outlined theoretical background of the competition and services and also brief description of the Hairdresser Šedá. In the second part the methodology research and the competition analysis itself was described in detail. For the research was used the method of interviews, which was supplemented by method observation. At the end of the thesis were submitted individual proposals and recommendations, which should contribute to the improvement of a competitive position.