Vliv internetové a televizní reklamy na mladistvé

Abstract

The thesis deals with the influence of internet and television advertising on adolescents. The aim of the thesis is to determine whether internet and television advertising has an influence on adolescents and which of these forms of advertising influences them more. Theoretical part introduces legal regulations dealing with a regulation of advertising, further defines the concept of advertising and target groups and introduces the problematic types of advertising in relation to adolescents. Practical part of the thesis analyzes the attitude of adolescents to individual types of advertising and their attitude to regulation of advertising based on a questionnaire. The final part sets the assumptions of the analysis, which are then evaluated. The results of the analysis show that advertising has an influence on adolescents. This target group is most affected by Internet advertising.