Marketingový výzkum a specifika jeho užití na trhu průmyslových výrobků

Abstract

The topic of the bachelor thesis is marketing research and specifics of its usage on industrial products’ market. The aim of the thesis is to describe the particular types of marketing research and to define the differences between individual types of research. The first and the second part of the thesis focus on the term marketing research and the description of individual types of research. In the third part the difference between consumer and industrial market is mentioned.