Optimalizace firemní strategie

Abstract

Bachelor thesis is focused on a strategic analysis of internal and external environment of a chosen company and the evaluation of contemporary situation. In includes project such as strategy of company, which help to keep and strengthen the current position of the company on the market. This thesis is dividend into two parts. In the first part I focus on definic problems using available literature. Gained knowledge is used to the practical part during the formativ of analysis in KTP stavební systémy s.r.o company and lessons learned from will be summarized in the SWOT analysis. Based on abtained data, a company development strategy is chosen and recommendations are made to increase it’s competitiveness.