Analýza spotřebitelského chování na trhu se sdíleným ubytováním
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The master thesis is focused on Analysis of Shopping Behaviour in the Shared Accommodation Market. More precisely the thesis is focused on analysis of user and non-user of shared accommodation facilities from 15 to 40 years old. The analysis was carried out using an online questionnaire. On the basis of the collected data, a typology of users was created and individual suggestions and recommendations were proposed, which could help shared accommodation providers in targeting new customers.
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consumer behaviour, shared accommodation market, sharing economy, shared accommodation, Airbnb, customer, provider