Hodnocení stavu krizového ohrožení konkrétního podniku
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this work is to build crisis profile of the chosen company. To solve the problem there was used PEST analysis, Porter's five forces analysis, 7S analysis, financial analysis and SWOT analysis. With those analysis was determined the greatest threats to the company, which could potentially lead to a crisis. Then there was created the crisis matrix through which it was found whith threats of the crisis are most important for the company and which they should pay the most attention. For all threats was designed recommendations for minimizing potential crises. For the biggest threats was created an emergency plan.
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Import 02/11/2016
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crisis, types of crisis, development of the crisis, crisis management, crisis scenario, crisis plan, crisis team, the focus of the crisis, threat analysis, crisis profile, crisis strategy, crisis prevention, risk