Analýza nákupního prostředí obchodního řetězce s módou

Abstract

The bachelor thesis is focused on the analysis of the shopping environment. The work aims to analyze and compare the shopping environment of well-known retail chains with clothing and to identify possible problems and shortcomings that could lead to disruption of the overall shopping atmosphere of the retail unit concerning non-compliance with rules set by headquarters. The data were obtained by observation, followed by analysis. In the end, the author presents recommendations for the stores in the Czech Republic.