Měření spokojenosti návštěvníků zdravotnického zařízení

Abstract

The diploma thesis is dealing with methods of customer satisfaction measurement of medical center. Firstly there were described essential information and the characteristic of this medical center (Mgr. Stanislav Zapletal – Rehabilitation). In consideration of the current operation I made a detailed description of marketing mix. After that I started measuring customer satisfaction by the primary research with the questionnaire. On the basis of the research outcome and SWOT analysis I formulated concrete proposals and recommendations which should lead to the increase of customers and elimination of the weak parts of the business.