Využití e-aukcí pro nákup letenek

Abstract

This topic was chosen due to the growing popularity of the e-auctions for procurement. The air-ticket market has been observed because of significant changes over the last few years and because of high transparency. The aim of the diploma thesis was to find out the effectiveness of electronic auctions for air ticket purchase. The data used for the research was obtained through electronic observation with the author’s personal participation and the participation of the NAR marketing employee, providing electronic auctions using the PROEBIZ software. The main principle of this research was to pass on the information about auction specifications. During the time of bidding via e-auction, it was essential to find an appropriate air ticket according to the specifications and its price on the air ticket price comparators and airlines’ websites. The effectiveness through the pairing T test has not been proven and has shown cost savings in the price comparators and airlines' websites. Also, the transaction costs efficiency has not been proven compared to Internet search. Requests which are inserted in the e-auction software show a high-level of specification based on a pre-prepared and searched specific air ticket.