Návrh marketingového mixu malé obce

Abstract

This bachelor thesis focuses on Marketing Mix Design for Small Municipality. The final aim of this work is to analyze marketing mix of municipality Řeka and propose efficiency improvement of each parts of marketing mix. In the theoretical part is description of each tools from marketing mix including municipality environment and also characteristic of municipality. The practical part focuses on the methodology of data collection, analysis of present marketing mix of municipality Řeka, analysis of results of marketing survey and then follow proposals and recommendation for improvement of marketing mix.