Analýza známosti značky kosmetických výrobků prodávaných v lékárnách

Abstract

The aim of this bachelor’s work was to find out if humans buy the cosmetic’s products in Pharmacies and to determine general knowledge of brand (developed and unprompted) about Eucerin’s cosmetic. There was defined theoretical conceptions about brand, presented by Eucerin Company and there were determined procedures and a method of the research, too. This method was necessary to establish defined questions and hypothesis. Marketing research was provided by oral and written questionnaire. This information retrieval was provided by 150 respondents. On the basis of marketing research result were determined suggestions and introductions which could help to visualize general knowledge of brand’s Eucerin.