Business plán pro malý podnik ve službách v podmínkách Olomouckého kraje

Abstract

The diploma thesis deals with the creation of a business plan for a salon providing complex body care services. The aim of the work is based on selected methods to develop a business plan for a small business in the field of services with a focus on the Olomouc region. The partial goal of the work is to summarize the findings from the analysis and evaluate the feasibility of the Business Plan, as well as make recommendations and suggestions for possible business development. The work is divided into two parts, theoretical and practical. The theoretical part defines the basic concepts and the methodological part characterizes selected methods. In the practical part, a specific Business plan is prepared according to the general structure given in the theoretical part of the work. The Lean Canvas method, PEST analysis, Porter's five forces model, method of pair comparison, questionnaire survey, 4P marketing mix, financial plan and SWOT analysis are applied here. At the end of the work, a summary of the entire business plan is written and its feasibility is evaluated. Subsequently, any suggestions and recommendations for future business development are given.