Analýza návštěvnosti internetových stránek topenářské společnosti

Abstract

The aim of this thesis is website attendance analysis for VIADRUS Inc. which operates on the heating technology market. First part of thesis is focused on the company´s enviroment which is devided into micro-enviroment and macro-enviroment. Then there are specified theoretical possibilities of websites attendance. The observation method is used for measurement on the websites. The analysis is devided into basic information, attendance, channel used by visitors, time data, loyalty and facebook pages. Acording to the results of research there are the recommendations determined.