Turistický potenciál města Vsetína

Abstract

The title of bachelor´s thesis is Tourist potential of city Vsetina. The main aim is to evaluate touristic potential in city by analysis SWOT and show new opportunities and minimize threats. The bachelor´s thesis is divided of two parts – theoretic and practical. The theoretic part is occupied by tourism in general and potential. Practical part is based on theoretic knowledges, these knowledges were used to concrete locality and it is city Vsetin. In this part were presented by natural potential, cultural and historical potential and sporty potential. The piece of practical part is evaluation of present condition city, where were showed expense for tourism, state of city, advertising and promotion in tourism. In the practical part was used the analysis SWOT, here were reminded strenghts, weaknesses, opportunities and threats.