Analýza konkurenčního okolí společnosti PEAL a.s.
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Fajkusová, Kateřina
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The bachelor thesis deals with the analysis of the competitive area of PEAL company. The thesis analyzes the external competitive environment and the company's two largest competitors. The bachelor thesis discusses the theoretical and practical aspect of PEST analysis, Porter analysis of competitive forces, financial analysis and SWOT analysis, which is processed to different market situations in the future. The thesis deals with marketing and also gives various recommendations for change, which belong to the Guerrilla Marketing. The end of the thesis are processed by the likely reaction of competitors.
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Import 03/08/2012
Subject(s)
strategy, analysis of competition, PEST analysis, Porter`s five forces analysis, SWOT analysis, marketing