Analýza nákupního prostředí v prodejnách s drogistickým zbožím
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Authors
Příhodová, Martina
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Bachelor thesis analyzes the shopping environment in dm drugstores. As a research method was used mystery shopping. The research was conducted in Ostrava. The total number of six stores. At the conclusion of the sales compared with each other.
Description
Import 05/08/2014
Subject(s)
Mystery Shopping, Retail, Drugstores, Shopping Environment