Návrh marketingové komunikace neziskové organizace
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The thesis is focused on a non-profit organization marketing communication. The main goal was to design a marketing communication for the non-profit organization ADRA to rise awareness of its activities and thanks to that create a better marketing enviroment to motivate the society to volunteer. The proposal/model was created according to the theoretical outcomes, analysis of the society’s opinion towards non-profit organizations and volunteering and also analysis of dialogues with non-profit sector specialists.
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Marketing comunication, marketing mix, marketing of non-profit organizations, nonprofit sector, a non-profit organization, volunteering