Návrh marketingového mixu svatební agentury
Loading...
Downloads
3
Date issued
Authors
Povýšilová, Lucie
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
The goal of the bachaleor thesis is to propose efficient wedding agency marketing mix. The evaluation was done by personal questionaries recording potential customer's preferences. The thesis suggests suitable marketing mix which can be used to setup a service portfolio based on client's demand.
Description
Import 05/08/2014
Subject(s)
Designing Marketing Mix for a Wedding Agency, Marketing services, characteristics of services, Market Characteristics Wedding Agency, Market Analysis Wedding Agency.