Analýza konkurence na trhu s antikoncepcí
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Date issued
Authors
Kaboňová, Renata
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901749
Abstract
The aim of my bachelor´s thesis is the competitive analysis of the contraception market. The work is dividend into five chapters. First part of the work deals with the contraception market. In the second chapter of the teoretical part, I concerned the definition of the term competition, the marketing mix is concerned to pharmacy and here is describes all componensts of marcro-environment, mezzo-enviroment and micro-enviroment.
Description
Import 01/09/2009
Subject(s)
Contraception, Pharmacy, Marketing Mix, Market, Analysis, Marketing Enviroment, Competitive