Analýza marketingové komunikace ve společnosti Arcelor Mittal Ostrava a.s.
Loading...
Downloads
5
Date issued
Authors
Švédová, Barbora
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
The goal of this thesis is marketing and communication mix. Thesis is divided into a theoretical and practical part. The theoretical part concerns terms marketing and marketing communication and describes individual components of communication mix. In practical part is described selected company, history of company, its production and example of communication mix.
Description
Import 04/07/2011
Subject(s)
marketing, communication, communication mix, communication strategy, advertising, sales promotion