Návrh marketingové komunikace centra Slunečnice
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the bachelor thesis is, according to the analysis of the current communication activities of the Slunečnice Center, to design and describe in detail other effective tools, which would lead to the improvement of marketing communication of a specialized workplace. Part of this work is two questionnaire surveys, namely the questionnaire survey of students of the faculty of the Faculty of Economics of VŠB-TUO and also current clients of the Slunečnice Center. The resulting data is then processed in Microsoft Excel and analyzed in detail. Based on the final data and also the personal knowledge of the author about this workplace, the bachelor's thesis deals with concrete proposals for improving the marketing activities of a specialized workplace.
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marketing communication, marketing, communication, communication mix, on-line marketing, social networks, specialized workplace, marketing research, survey, SWOT analysis