Analýza konkurenciechopnosti malého podniku na trhu kompatibilnýh tonerov

Abstract

VAVROVÁ Kristína: Competitiveness Analysis of a Small Business on the Market of Compatible Toners. Bachelor thesis. VŠB – Technical University of Ostrava. Supervisors: Ing. Andrea Kolková, PhD. Quality of specialist‘s qualification: bachelor. Ostrava 2021 The object of this bachelor work is the competitiveness analysis of a small bussiness in the market of compatible toners. The first part of the bachelor thesis is focused on defining small and medium-sized enterprises. Furthermore, the terms , such as competition, competitiveness and methods for analysis of competitiveness, are specified here. The third part of the thesis presents the company DRUCKER ltd. The following chapter presents the use of analysis to evaluate the competitiveness of the company. At the same time, this chapter contains suggestions and recommendations for increasing the competitiveness of the analyzed company.