Marketingová komunikace areálu Kouty

Abstract

My thesis is focused on analyzing the current state of marketing communication of Kouty resort, which is situated in the mountains Jeseníky, in the village Kouty nad Desnou. Kouty resort is one of the most modern ski complex in Moravia, especially through the first six - chairlift in the Czech Republic. The aim of the work is to evaluate current communication activities through a research and based on the results of research to make suggestions and recommendations for improvement.