Podnikatelský plán na založení internetového obchodu

Abstract

This bachelor‘s work deals with a creating a business plan. The goal of this work was to create a plan for establishing a new internet store and validate its viability on a theoretical level. The work is firstly focused on theoretical description of business plan parts and its processing procedure. Analysis of external business environment of the industry is emphasized. The viability of the plan is confirmed in financial plan but under conditions described in the work. The results are made for different scenarios.