Analýza internetového komunikačního mixu školky

Abstract

The aim of this thesis is to compare level of use internet communication mix by preschool Hello Teddy and selected competitors. Suggest possible improvements which would lead to increase the competitiveness of preschool Hello Teddy. The first chapter deals with characterization of preschool and its neighbourhood. The contents of the second chapter are theoretical bases of services and internet marketing. The third chapter attends to method of the research. In the fourth chapter is mention analysis evaluation. Last chapter is devoted to suggestions and recommendations.