Analýza vlivu online marketingu na známost neziskové organizace

Abstract

In today's world, where digitalization permeates every aspect of our lives, online marketing plays a crucial role in shaping the strategies and success of organizations. This transformation is evident not only in the corporate sector but also in the realm of non-profit organizations that strive to create a positive societal impact. Online marketing brings new opportunities for achieving goals, but it also presents various challenges.

Our interest lies in the question of how online marketing influences non-profit organizations and how it can be utilized to maximize the results achieved. In today's rapidly changing digital environment, understanding and analyzing online marketing strategies for the benefit of non-profit organizations, which are often constrained by financial and human resources, becomes a key task in order for them to fulfill their mission and improve the lives of those affected by their agenda.

This bachelor's thesis focuses on a systematic analysis of the impact of online marketing in non-profit organizations, with the aim of identifying successful practices and proposing improvements. To achieve this goal, the current state of online marketing tool utilization will be examined, their impact on the results achieved by non-profit initiatives will be analyzed, and recommendations for optimizing strategies in this specific sector will be provided.

By doing so, this thesis contributes to the current discussion on the role of online marketing in the non-profit sector and brings a concrete contribution to the understanding of this phenomenon. We hope that the analysis will contribute to a better understanding of the challenges and opportunities associated with online marketing for organizations that aim to change the world for the better.